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Founded in 2001 by Luke Roper, Luke 1977 has grown into one of the UK's hottest menswear labels. Luke 1977 garments have been seen being worn by celebrities including The Arctic Monkeys, Kaiser Chiefs, The Twang and actors Danny Dyer and Stephen Graham, who wore Luke 1977 clothes in the zombie comedy film Doghouse.
Luke Roper, Luke 1977's founder, was exposed to clothes and tailoring from an early age, since his mum made wedding dresses at home. He soon discovered a talent for cutting patterns and making clothes, funding his university days by making smart clothes for friends to go out clubbing. Luke 1977 started out as Luke selling printed T-shirts from a van, struggling to get his brand established.
Today, nine years later, it's an iconic brand with hotly anticipated Luke 1977 lines and styles regularly featured in modern men's magazines such as Loaded, Nuts, GQ and Zoo.
The modern Luke 1977 is about much more than just T-shirts, with a comprehensive range boasting shirts (casual and formal), jeans, knitwear, shoes, watches, scarves, wallets and wash-bags - all featuring the trademark Luke 1977 lion's crest. The Luke 1977 is edgy and urban, but practical too - ideally suited to the lifestyle of a fashion-conscious working-class lad.
This January, Luke 1977 added a completely new jeans and casualwear range, 'Forever in Luke', including T-shirts, sweats and denim. T-shirts include the classic vintage-look 'Jerry' striped polo, as well as easy-wearing but sharp-looking tees like 'Nikko' and the hooded 'Fuji'. Sweatshirts include the Henley-neck 'Froggy', in marl grey and antique white stripe, and the sporty 'Jaguar' zip-through hoody with enzyme wash, available in indigo blue and marl grey. The jeans themselves build on the denim look of the main Luke 1977 range with the humorously named 'Bugs' carrot-fit jeans, 'Hank' carpenter style and 'Jolly' double-leather cinch styles.
The main Luke 1977 spring/summer 2010 collection includes a number of updated styles and classic cuts, including the 'Williams' polo, which is now available in updated summer colours including Cyan, Flame, Lemon and Sport Red plus classic shades like navy and white. All colours feature new collar trims and the famous lion logo.
Western-styled check shirts include great new styles like 'Prarie', with short collar and cuffs and contrasting white button-down trim. Luke 1977's 'Crew' short-sleeved check shirts offer a classic look with an eye-catching button trim, while the dressier 'Bazel' and 'Brazil' shirts offer a smarter option for a big night out.
Also new for Spring is the Luke 1977 'Beec' V-neck sweatshirt, available in a fantastic range of shades including cyan marl, dark navy, flame, lemon marl, razza (Continental red) and skins (sporty green). 'Franky' is a fashionable yet practical crew with two button-down pockets, available in antique white and sky marl. For a more vintage look, 'Hatters' is a short-sleeved polo with an old-school intarsia pattern on the front. Finally, 'Jarvis' is a limited edition short-sleeved button-down small-collar polo with diagonal stripes, available only in black.
Luke 1977 is famous for its casual jackets, and this season features a superb range of bold designs including the 'Berto' sports blouson, the much-loved 'Butcher' field jacket in stone, navy or powder blue and the sportier "Fraudster' zip hoody with tape detail, available in black, navy, metal and louder flame orange.
Whatever happens on and off the field this summer, Luke 1977 wearers can rest assured they're sporting some of the UK's foremost styles for street, terrace and nightclub.
